OUR STORY
I made this because my daughter needed something gentler.
I'm Anita, founder of Apothecary & Me. This is the story of a mother's search for calm, honest, plant-led care and the little girl who changed everything.
FOUNDER LETTER
Nothing felt more important than helping Scarlett's skin feel comfortable again.
When you are a parent, you do not want complicated promises. You want something that feels safe in your hands, gentle on their skin, and honest enough to become part of everyday family life.
The search started at home.
My eldest daughter started to struggle with eczema and contact dermatitis in her early teens. Visits to the GP and dermatologists resulted in stronger and stronger medications. Her teenage ventures into makeup and skincare only made things worse. Every product I bought had an ingredient list I either did not understand or could not verify.
What none of us knew at the time was that prolonged steroid use was creating a dependency. When we eventually stopped, Topical Steroid Withdrawal hit hard. Watching your daughter's skin fall away, seeing her cry through the discomfort, consoling her at 2am while she was trying to hold herself together for her exams. That is a helplessness I would not wish on any parent.
From kitchen table to family ritual.
- 01 A child with uncomfortable skin
- 02 A kitchen table full of botanical oils
- 03 A family routine that finally felt calm
- 04 A brand created so other homes could feel that relief too
Nature gave me the answer. Giving back is part of the promise.
Our products are water-free by design, made with concentrated botanical oils and packaged with care. We plant a tree with every order because the natural world is not a trend to borrow from. It is something to protect.
WHY APOTHECARY & ME
Skincare with a reason behind every drop.
Made by a mother, not a boardroom
Every formula began with Scarlett in mind. The kind of care I wanted to reach for without second-guessing a single ingredient.
Led by nature, edited with care
I chose plant oils for what they bring to skin, then stripped away the noise. No fillers, no water, no unnecessary extras.
Water-free by choice
A little goes further, the ritual feels richer, and every bottle is filled with concentrated nourishment rather than diluted promises.
Gentle care, lighter footprint
From recyclable packaging to planting a tree with every order, I want this brand to give back to the nature it depends on.
With love,
Anita
Discover plant-based skincare made for sensitive skin stories, family bathrooms and calmer everyday rituals.
Shop Our Collection